![]() This is because the serifs help define the shape of the word and help lead the readers’ eye. Serif typefaces are most commonly used in large blocks of text, such as paragraphs and the page layout of books. The human visual system is able to recognize words not only by their letters but by their overall shape. The shape of the letterform lends itself to the legibility of a typeface. Throughout history, typefaces were designed to take advantage of the technology used to create the fonts and influence the meaning of the printed word. For instance, Helvetica is a typeface, but a user installs the Helvetica font file on their computer to use in their applications. This goes back to early days of the printing press when a font was a collection of lead letters, displaying a typeface, to be used for physical printing. Typefaces are commonly referred to as fonts, the difference being the font is the actual digital file used to create the typeface. Typefaces are the uniquely styled shapes that make up letterforms. Movement and timing are factors that aren’t part of the print tradition but are vital elements of motion graphics. ![]() Typeface, font size, color, placement and spacing are all part of the equation that translates from print to motion design. There are many factors that come into play when determining what is legible. Poor typography works against the reader, confusing them in the process. Good typography leads the reader through the text, inherently communicating the message. LegibilityĪ key component of typography is legibility, the ability of the reader to comprehend what is written. However, some rules don’t apply as the introduction motion produces new typographic challenges. The printed page shaped the rules of typography, most of which translates to motion graphics. It is inevitable that motion graphic designers will need to animate text on the screen. The one constant in motion graphics, regardless of design style, is typography. Today, the written word isn’t shackled by the page but brought to life through motion graphics. This ancient art continues to survive every major technological shift in human history. ![]() The purpose of typography is the conveyance of the written word. Contrary to popular belief, it’s an art with a history dating back to before the printed page, back to the origins of human writing. Typography is the art of crafting and arranging letterforms.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |